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Kahf
Location
Loughborough, UK / University Project
Date
2026
Role
Graphic Designer / Campaign Designer / Visual Identity Designer
Project type
Branding, Campaign Design, Packaging, Visual Identity
The project uses Indonesian wildlife as a metaphor for different forms of masculinity, showing that care, confidence, softness, protection, and emotional balance can all exist naturally in modern man.
Through packaging, social media, posters, and campaign visuals, the project aims to make men’s skincare feel more approachable, expressive, and less restricted by traditional stereotypes.
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